Glossary
WhatsApp, AI and voice terms in plain English. 34 articles.
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DLT Registration for SMS in India: Why Your Messages Get BlockedDLT registration is TRAI's mandatory system for SMS senders in India. Learn what entity, header and template registration actually require, and why it matters.4 min readRead →
Text to Speech and Speech to Text: How AI Calls WorkText to speech and speech to text are the two AI models behind every AI phone call. Here is how the pipeline works, why accents matter, and the latency budget.4 min readRead →
Flow Triggers Explained: Keyword, Group, API and Inbound CallA flow trigger decides when an automated conversation starts. Here is every trigger type, when to use each, and how they combine with sub-flows.5 min readRead →
WhatsApp Messaging Limits and Tiers Explained in Plain EnglishWhatsApp messaging limits explained: how the tier ladder works, what counts towards your 24-hour cap, and how to plan paced broadcasts that protect your number.6 min readRead →
What Are WhatsApp Flows? Native In-Chat Forms ExplainedWhatsApp Flows are Meta's native multi-step forms that open inside a chat. Learn how screens and components work, and how to send one from Convo360.5 min readRead →
What Is a WhatsApp BSP (Business Solution Provider)?A WhatsApp BSP explained — what a Business Solution Provider does, direct Cloud API access versus going through a BSP, credit lines, and how platforms like.4 min readRead →
What Is a Drip Campaign? WhatsApp Automation ExplainedA drip campaign sends a planned sequence of messages over days or weeks automatically. Here is how entry triggers, waits and template rules work on WhatsApp.4 min readRead →
Guided Chatbot vs AI Bot: Definitions and When Each FitsA clear definition of a guided chatbot vs an AI bot in India, with cost, risk and a hybrid pattern to help you pick the right one for your business.5 min readRead →
What Is an LLM? A Plain-English Explainer for Business OwnersWhat is a large language model, in plain business terms — tokens, why it needs instructions and documents, cost, limits, and how it powers your AI agent.5 min readRead →
WhatsApp Quality Rating: Green, Yellow, Red and How to RecoverWhatsApp quality rating explained: what green, yellow and red mean, what lowers your score, how it affects templates, and a checklist to recover your number.5 min readRead →
What Is a Sub-Flow? Reusable Chatbot Conversation BlocksA sub-flow is a reusable piece of a chatbot conversation that other flows call into. Learn how Call Sub-flow works, real examples, and versioning risks.5 min readRead →
What Is a System Prompt? The Instruction Sheet for Your BotA system prompt is the written instructions that shape how an AI agent behaves. Learn its key sections, real examples, versioning, and common mistakes.4 min readRead →
What Is a Webhook? Explained with a WhatsApp ExampleA webhook is an automatic notification one system sends another the instant something happens. Learn push vs poll, payloads, signatures and real examples.4 min readRead →
What Is Agentic AI? A Plain Guide for Indian Small BusinessesAgentic AI means software that works towards a goal and takes actions, not just answers. What it can safely do for an Indian small business, and where to stop.4 min readRead →
AI Hallucination: What It Is and How Business Bots Avoid ItAI hallucination explained in plain terms, plus the RAG, prompt and testing techniques Convo360 bots use to keep customer-facing answers grounded.4 min readRead →
What Is an AI Voice Agent? Beyond IVR and Call CentresAn AI voice agent is software that holds real phone conversations and takes actions. Learn its capabilities, limits, and how it differs from old IVR menus.4 min readRead →
What Is an API Key? A Guide to Keeping It Safe OnlineAn API key is a secret credential that authenticates your app to a service. Learn rotation, storage and spend-limit practices that keep one from being misused.4 min readRead →
What Does BYOK Mean in AI Software? A Plain ExplainerBYOK (Bring Your Own Keys) means you connect your own AI, WhatsApp and telephony accounts instead of paying a platform's usage markup. Here is the full picture.4 min readRead →
What Are Click-to-WhatsApp (CTWA) Ads and How Do They Work?Click-to-WhatsApp ads open a WhatsApp chat straight from a Facebook or Instagram ad. Learn the format, entry-point conversations and the best first reply.4 min readRead →
Conversational AI Explained for Non-Technical TeamsConversational AI is technology that lets software hold natural back-and-forth conversations. A plain-English guide to how it evolved, channels, and quality.4 min readRead →
What Is Lead Qualification? The BANT Framework ExplainedLead qualification sorts genuine buyers from casual browsers before a human follows up. Learn the BANT framework and how to build it into a chat flow.5 min readRead →
What Is an Omnichannel Inbox? One Thread Per CustomerAn omnichannel inbox keeps one conversation thread per customer across WhatsApp, Instagram, website chat and more. Here is why that matters for SMEs.4 min readRead →
What Is Prompt Injection? Chatbot Security in Plain EnglishPrompt injection explained for business owners: what it is, a harmless example, why it matters for bots that quote prices, and the guardrails that work.6 min readRead →
What Is RAG? How Chatbots Answer from Your DocumentsWhat is RAG in a chatbot, explained simply — retrieval then generation, why it cuts down wrong answers, what to upload, and how Convo360's knowledge base.5 min readRead →
SIP Trunking for AI Calls: What It Is and When You Need ItSIP trunking lets you connect your own existing telephone lines to an AI voice agent instead of a CPaaS provider's numbers. Here is when that actually helps.4 min readRead →
What Is Voice Cloning, and Is It Legal to Use in India?Voice cloning creates an AI copy of a real voice from a short recording. Here is how it works, the consent rules, good business uses and the misuse risks.4 min readRead →
What Is a WABA? WhatsApp Business Account ExplainedWABA explained in plain terms — how a WhatsApp Business Account differs from a phone number and Business Manager, what quality rating and messaging tiers.4 min readRead →
What Is the WhatsApp Business API? A Plain-English GuideThe WhatsApp Business API explained simply — what it is, who needs it over the app, how access works via embedded signup, and where to check Meta's costs and.5 min readRead →
WhatsApp Coexistence Explained: App and API on the Same NumberWhatsApp Coexistence lets you keep the WhatsApp Business app and an AI agent running on the same number. Here is how sync and hand-off actually work.4 min readRead →
What Is White-Label SaaS? Explained with a Chatbot ExampleWhite-label SaaS lets you resell software under your own brand while another company builds and runs it. Here is what gets rebranded, and what to check first.4 min readRead →
The WhatsApp 24-Hour Customer Service Window, ExplainedThe WhatsApp 24-hour window explained — session versus template messages, what resets the window, drip sequence implications, and free entry points that.5 min readRead →
WhatsApp Conversation Pricing in India: What Replaced ItWhatsApp conversation pricing in India explained: Meta replaced it with per-message pricing in July 2025. What the window and four categories mean now.5 min readRead →
Marketing, Utility and Authentication Templates ExplainedWhatsApp template categories explained — Marketing, Utility and Authentication definitions, examples, common rejection reasons, and how they differ.5 min readRead →
WhatsApp Usernames and BSUIDs: What Changes for BusinessesWhatsApp usernames and business-scoped user IDs (BSUID) let customers be identified without sharing a phone number. Here is what that means for your CRM.4 min readRead →
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