How to become a chatbot reseller in India: margins, tiers and onboarding

Updated 2026-09-19 · 4 min read · By the Convo360 team

Reseller vs white-label

Both let you earn recurring revenue selling Convo360 to your own clients, but differ in branding. As a reseller, clients see the Convo360 name and product. You're the salesperson and account manager, earning margin through partner pricing. As a white-label partner, clients see your own domain and logo entirely, with Convo360 invisible underneath.

Reselling is the faster path to start, no need to set up your own domain or branding, and suits agencies who want to add the product to an existing service menu quickly. If you're unsure which fits, ask whether your clients care who the underlying platform is; if not, reselling is simpler to run.

How the margin model works

Conceptually, a reseller pays a partner rate (lower than the public plan price) from a prepaid wallet, and either charges the client the standard public price, or negotiates their own rate for bundled services. The difference between what you pay and what you charge is your margin. Convo360 doesn't publish partner rates publicly. Contact the partner programme for current tiers, since these can depend on your expected client volume.

For reference, the public plans a direct customer sees are Starter at ₹999/month, Pro at ₹2,999/month and Business at ₹7,999/month, all ex-GST with roughly 10% off on yearly billing. Your wallet-funded partner rate sits below whichever tier your client needs, and that gap is your margin, but you never see or quote the wholesale number itself to a client. WhatsApp, AI and call usage still bill directly to Meta, the AI provider or telephony provider at their own rates, with no markup added by the platform. GST tax invoices are issued automatically on your wallet top-ups, so your own accounting stays clean. See GST invoices for SaaS subscriptions and prepaid wallet billing for agencies.

Two ways to structure your reseller margin

Most successful resellers lean toward the second model, since software-only margins are thin. The real value you add is the flow-building and account management work, not just access to the platform.

Packaging it as a service, not just software

Clients rarely want to "buy a chatbot platform". They want their no-shows down ortheir leads answered faster. Package the reselling around outcomes:

• Setup package: flow building, template submission, knowledge base upload, a one-time fee.
• Managed monthly service: ongoing flow tweaks, broadcast campaigns, monthly reporting, a recurring fee on top of the platform cost.
• Industry bundle: a pre-built flow for their specific business (clinic reminders, real estate lead capture) using the Template Store as a starting point.

See measuring chatbot success metrics so your monthly reporting actually shows clients something meaningful.

Your first five clients

1. Start with your existing network: past clients, referral partners,or businesses you already know need this.
2. Pick one industry you understand well for your first two clients, so the flow-building work is reusable.
3. Offer a short pilot (2-4 weeks) at a reduced setup fee to prove the value before the full monthly commitment.
4. Document what worked as a case study for yourself internally (never publish invented numbers, only real, permitted results your client agrees to share).
5. Ask satisfied clients for one warm referral each, since this is usually faster than coldoutreach.

What Convo360 gives resellers

Resellers get access to the same Flow Builder, Template Store, AI agents and voice calling as direct customers, plus a partner dashboard to manage multiple client accounts, wallet billing, and GST invoicing. See Reseller docs for setup, and omnichannel chatbot guide for what you can offer beyond WhatsApp alone. Each client can also sit in their own Workspace, so their bots, contacts and flows stay separate from every other client you manage under one login.

Common mistakes, and a checklist before you apply

A few mistakes slow resellers down early: trying to sell to every industry at once instead of specialising in one or two you understand, quoting a client before checking which plan tier (Starter, Pro or Business) their needs actually require, not setting expectations that WhatsApp template approval takes time and isn't instant, skipping a pilot period and jumping straight to a long-term contract with a first-time client, and neglecting your own reseller dashboard reporting, which makes renewal conversations harder later.

Reselling suits you well if most of these are true: you already have an existing client relationship, as an agency, consultant or freelancer, that trusts your recommendations; you'd rather focus on selling and account management than on running your own branded platform; you can commit to at least one industry niche for your first few clients rather than spreading thin; you're comfortable explaining WhatsApp's template approval and consent rules to non-technical clients; and you have a basic pilot or setup-fee structure ready before your first sales call.

If white-label branding matters more to your business model instead, compare it against the white-label chatbot platform option before choosing either path.

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Related reading

Available across India — see WhatsApp & AI calling automation by state and city.